⚡️ What Is Cracked House?
Softgen Cracked House is a one-month creative experiment.
Softgen is launching a new business model that has the potential to change the game in AI, and we're gathering a wild group of believers in a beautiful mansion on Lake Tahoe to produce high-impact content to tell the story.
Space
Beautiful mansion on Lake Tahoe
Mentorship
Direct guidance from Softgen leadership
Structure
Organized creative environment
Mission
Build a movement for the future
You'll have space, mentorship, structure, and a mission:
To use your creativity and the tools of the internet to build a movement around a future we actually want — one that works for all of us.
🔍 Who We're Looking For
We don't care where you went to school. We care if you're cracked:
Obsessively creative
Fast, self-directed, resourceful
Curious about AI and where it's going
Skilled at content creation, growth, video, memes, marketing, or storytelling
Fired up to change the system — not just talk about it
Love collaborating with other creatives and creators
Bonus points if you've:
🎁 What You'll Get
Live for 30 days in a fully-covered mansion in South Lake Tahoe. Boat days included <3
Be a part of an unforgettable experience that will grow both your skills and your resume
Direct Mentorship from Softgen's leadership
Exposure, community, access, and a shot at future Softgen roles
Your success = your income. You could make $100 or $100,000. It's up to how hard (and smart) you go.
Friendships that will last a lifetime
🌍 Mission & Manifesto
This isn't just a content house.
It's a laboratory for flipping the incentives in tech and AI.
The Softgen Manifesto
We believe the tools of the future should belong to the people who build them.
The internet made everyone a creator.
Now, new AI creator tools like Softgen are helping people build faster, freer, and more beautifully than ever before.
But most of these tools are owned by the few.
Closed systems with hidden markups, perverse incentives, and no way in.
Softgen is different.
We're building a platform where:
- -Prices and model usage are clear
- -Costs stay low
- -And the people who grow it — creators, builders, believers — share in the spoils
We don't just want to build a business, we want to build a blueprint for doing business better.
For the people. By the cracked.
👥 Meet the Mentors
KJ Erickson
CEO of Arising Ventures
Startup whisperer. Sultana of Softgen. She's helped turn failing startups into 100x success stories. Cracked.
David Anderson
CEO of Softgen
Builder of tools, platforms, and movements. Visionary in AI product design and systems thinking. Also cracked.
🛠 How It Works
Apply
Send us your application
Get Selected
We choose the cracked ones
Show Up
Ready to go hard for 30 days
Make Magic
Create, collaborate, and change the game
You pay nothing to join. You just get yourself to Tahoe.
We'll take care of the rest (house, most food, vibes, mentorship, boat days, and maybe a lil' revolution).
❓ FAQ
Is this paid?
Comp is 100% performance-based. We'll track success — views, shares, traction — and split rewards. You might make $100. You might make $100K.
Do I have to be an expert in AI?
Nope. Just curious, driven, and hungry to learn and create.
Will there be support?
Yes. You'll get feedback from mentors and collaborate with a house full of beasts.
Where exactly is the house?
South Lake Tahoe. Private, luxe, content-ready.